Search Engine Optimization (SEO)

Search engine optimization is an online marketing strategy to place a web site at the top of the search engines.

As you may know having a web site these days is a must. However, what good does a website provide if nobody is able to find it online? You can have the best web site in the world but, if nobody can find it , your money just goes down the drain.

Our goal is to place your web site under the natural results of the major search engines: Google, Yahoo and MSN. What are natural Results? There are two kinds of search engine results you get when searching for a product or a service in the major search engines. One is a sponsor result and one is a natural result. The sponsor results are usually located on the very top of the page and on the right side of the page. In order to be at those spots you need to open an account with the search engine and you will pay per click. The natural results are located in the body of the page. Our aim is to place your site’s relevant keywords on the first page of the natural results. I can explain with details if you contact me.

We have two packages to offer:

1) Light optimization - $300

I will add important tags and titles and will optimize up to 30 pages within your site so they can be more search engine friendly. Furthermore, I will instruct on how to optimize the content (text) of your web site so you will get better results. This is a one time fee and there is not guarantee to place you on the top of the search engines. However, it can happen that after one month your web site starts appearing on the top results of the search engines for one or more keywords.

2) Heavy optimization – On a monthly basis (Depends on the keywords)

This process takes time but we guarantee our work. We will do the Light optimization package, plus we help you choose 10 top keywords and we will do a contract for 6 months. In these six months we will work on optimizing your site to the top of the search engines. We guarantee 2 top keywords on the top of the major search engines in 6 months. If you are satisfied with our work you may continue with our services until we achieve 5 or more keywords in one year. If we do not achieve 5 or more top keywords in 2 different search engines, in one year. We will work for free until we achieve the results! Plus, if you are not satisfied at any point in time, you may cancel the contract with 2 months in advance.

Our specialties include but are not limited to:

Web site submissions manually with consistent results, year after year
Search engine placement and positioning determined personally
Online web advertising consultations and suggestions
Search engine marketing strategy and proper registration
Internet marketing consultants added as an extension to your business
Targeted web site traffic from the types of customers you want, not from
those free for all pages or link farm
listing that many other submission services place your site into
Search engine listings report at the end of the submission
Web site optimization prior to the submission
Meta tag creation with copyrighted and researched targeted industry related phrases
Consistent web site rankings from the top search engines for the same targeted search terms
Targeted submissions by industry, location on a national, local or international basis

SEO or Search Engine Optimization and SEM or Search Engine Marketing Services
This is the process of making sure your website is read properly by search engines that
use a robot or spider, human edited directories, or text based indexing. Applying search
engine optimization techniques to your site is a must if your site is to be indexed properly. Search engine and keyword research alone can require many hours just to determine where your company's site will make the most impact, what kinds of audiences to target, and how best to revise site content for better search engine placement.

Don't make the mistake that has misled so many site producers and developers into
thinking that if "you build it they will come." They won't. What's all this about search
engine optimization? Is it worth listening to? A trend with staying power?
The answer is yes. Search engine optimization companies do make a difference.
Some search engine optimization techniques are better than others, and some
search engine optimization companies are better than others, we can prove that we are just that.

www.webdesigngfx.com
Office: 305-383-1964
Cell: 786-261-8278

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Google Suffers Market Share Stumble In The UK

03/09/2010 16:26

While we normally don't comment on market share fluctuations that occur in places other than America, some recent changes in the UK may bear mentioning. According to the AT Internet Institute, Google's share of the search market slipped by 1.6 percent between January and February.

That's a significant amount. Indeed, as the slightly upsized figure below shows (sorry for any blurriness), if Ask and AOL had suffered similar losses, they'd have been wiped out, hitting zero.

Of course, that didn't happen. Instead, both Yahoo and Bing benefited from Google's dip. Yahoo gained a not-bad 0.6 percent, and Bing increased its share by an even-better 0.7 percent.

Google's still in an extremely dominant position, but given that Microsoft's about to spend $2 billion on Bing commercials in the UK, these changes are noteworthy. Microsoft might not be throwing its money away, as some people have speculated; there's now the possibility that it could extend or accelerate this growth trend.

We'll be sure to write again about the UK search market next month if anything out of the ordinary happens. In the meantime, it should be interesting to see how those Bing commercials are received.

Link

HR Pros See Value In Social Media

03/09/2010 16:15

Social media plays an important role in problem solving and strategy development in the workplace according to a new survey of 900 human resources executives conducted by Toolbox.com and PJA.

Among HR executives and professionals, social media usage outpaced editorial and vendor content consumption. Respondents used social media at a rate of 3.77 hours per week, compared to 2.77 hours of online editorial content and 2.13 hours of online vendor content.

The survey indicated active participation in social media is an important part of the HR job role and acts as a resource for experience-based knowledge in the workplace. Respondents said staying current (78%) and networking with peers (71%) as the most popular uses of social media.

Additionally, more than half have responded to a question asked by a peer in an online community, while nearly 50 percent have built their personal knowledge network by making connections with peers.

"This survey proves HR professionals have been fast adopters of social media, not just for networking but for improving their value as professionals," said Mike O'Toole, president at PJA Advertising + Marketing.

"They clearly identify social media channels as a way to increase their expertise and build their professional reputation."

Key highlights from the survey include:

*Social media represents 43% of total media consumption among HR respondents (compared to 32% for editorial and 25% for vendor content).

*Deep experience is seen as the most important attribute in a social media expert, followed by thoughtful and detailed responses.

*Nearly half of respondents say that a social media presence greatly increases or increases their value as a job candidate, while more than 50% claim that social media is important or very important in building their personal brand.

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Google May Offer Services In Cuba, Iran, Sudan

03/09/2010 15:11

It looks like Google may be ready to wade into another controversial censorship vs. availability of services situation. A high-ranking corporate representative has welcomed the U.S. Treasury's decision to allow the exportation of online communications tools to Cuba, Iran, and Sudan.

Google Logo According to Frank Jordans, Bob Boorstin, Director of Corporate and Policy Communications at Google, said during a human rights meeting in Geneva, "This is a great accomplishment. We are hopeful this will help people like yourselves in this room and activists all over the world take a small step down what is certainly a long road ahead."

What's more, Boorstin indicated that Google isn't going to just sit on the sidelines, wishing everyone well. Boorstin reportedly "said the Web search company would now be able to offer some of its other products in those countries," including Google Earth, Google Talk, and Picasa.

This is an interesting turn of events, considering that China recently threatened to leave China over free speech issues. If Google follows through on Boorstin's remarks, the search giant's sure to face fresh questions over whether it's more interested in profits than human rights.

We'll of course report on any further developments as they occur.

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How Important is Your Domain Name to Your Brand?

03/09/2010 15:00

How important is your domain name to you brand? Most online businesses would probably consider it to be quite important, and with good reason. Sometimes before searching, customers may simply opt to go to the "yourbrandhere.com" URL simply because it makes sense. Now, sometimes that URL is already taken, and for start-ups, that's something to consider in itself.

As Monte Cahn, Founder and President of Moniker mentioned in a recent interview with WebProNews, it's a good idea to make sure the domain name is available when coming up with a name for your brand, or at least make sure that you are able to acquire it. Products have their own brands, and this way of thinking can also be applied to them in many cases. Cahn notes that even the big companies make mistakes in this area. For example, you would expect Apple to own iPad.com, considering the huge announcement about the device the company made this year, but someone else has that domain.

Cahn also stresses the importance of covering your brand in terms of domain names. This means getting all variations possible. Get typos, different extensions and country codes, etc. Use 301 redirects on misspells of key brands (including singular/plural versions). However, when it comes to domain names for different products, he says it's best to build sub-sites around those with their own content, which can help drive link juice, SEO value, and traffic.

Getting the .com that reflects your company name is not always possible, unfortunately. In these cases, it may serve you well to find a different aspect of your brand to center your domain around, but this will require a greater level of promotion of that URL than a simple companyname.com. For example, if there are unique key phrases within your company's slogan, you may find such an opportunity there.

Domains should be easy to remember, not too long, easy to spell, relevant to your brand, and avoid complicating characters such as hyphens. I think one key to a successful domain name is simplicity, although there are always exceptions to the rule.

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Report: Facebook Location Feature To Bow At f8

03/09/2010 14:12

At the first f8 conference, Facebook Platform was launched. Facebook Connect was announced the second time around. And now, as f8 2010 draws near, a report's indicated that Facebook will finally unveil a feature having to do with users' physical locations.

Consider the difference someone's location can make. Here's one basic example: Many people would pass over the status update "Kate is warm," but something like "Kate is warm - Miami, Florida" might attract all sorts of attention from Kate's friends (assuming Kate's not a Miami native). Plus it could mean a different set of ads would get shown.

It's significant, then, that Nick Bilton reported this afternoon, "Facebook plans to take the wraps off a new location-based feature in late April at f8, the company's yearly developer conference, according to several people briefed on the project."

Bilton also wrote, "The new location feature will have two aspects, according to the people familiar with Facebook's plans. One will be a service offered directly by Facebook that will allow users to share their location information with friends. . . . The other will be a set of software tools, known as A.P.I.'s, that outside developers can use to offer their own location-based services to Facebook users."

As for how Facebook intends to deal with privacy issues, this should be an opt-in feature, effectively cutting off the sorts of protests with which some other changes and Google Buzz were greeted.

Now we just have to wait and see if Facebook actually follows through on these rumors.

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Social Media Lessons from the Big Brands: Intuit Edition

03/09/2010 13:31

A recent survey from E-Consultancy, in association with the Online Marketing Summit, found that most businesses are still only experimenting with social media. With this in mind, it seems worth paying attention to how some big and successful brands use social media in their own strategies.

Are you still in the experimentation phase with social media? Tell us about it.

One company that is finding social media incredibly useful is Intuit, makers of popular financial software like TurboTax, QuickBooks, and Quicken. Seth Greenberg, Director of National Media Buying and Digital Marketing for Intuit’s consumer group answered some of our questions about how effective the company's efforts are in social media.

Intuit actively participates on Twitter and Facebook daily, as well as YouTube, and some advertising with MySpace and LinkedIn. When asked if they focus on any network more than others, Greenberg says, "Currently, Twitter and Facebook are the focus because more than 50% of customers use it. Twitter offers a transparent, real-time engagement with customers and prospects on questions, issues or general comments they may have. Through both networks we are able to provide relevant, timely and valuable information to consumers."

Seth Greenberg of Intuit tweets about having a Facebook strategy

We asked what ways the company participates. Intuit has employees all across the company that have a hand in the social media strategy, as it relates to their own roles. This covers everything from communications to marketing, and product people.

"TurboTax is very involved in social, as are other business units in the company," he says. "We recently launched @TeamTurboTax where taxpayers on Twitter can tweet questions to @TeamTurboTax and get fast, free answers from a team of tax, tech and product experts providing help and advice to make tax time easier. The account is managed by a cross-functional team of employees including those from PR, product management, marketing and support."

"In addition, there is a TurboTax Twitter account to also engage with consumers, but also provide tax tips, information, contests, etc," he adds. "We do have a Facebook page as you know and an interactive TurboTax Tax Break Blog, that includes the latest tax information, surveys and tips. Also, three years ago, TurboTax launched its Live Community, now used by more than 11 million people, to provide free instant answers from TurboTax users and tax experts online."

Intuit has a Turbotax Facebook page as part of its social media marketing strategy

We asked how Intuit is integrating its on-site (proprietary domains and products) and off-site social marketing activities. "The in-product experience with Facebook Share gives customers the option to share to their Facebook news feed, creating a network effect when they share a comment or post a review. We know that fifty percent of TurboTax customers are on Facebook," says Greenberg. "The Friends Like You campaign (which Gigya is a partner with) allows customers not only to post a review, but for anyone looking for 3rd party recommendations about what product to use and their experience, to see and sort through reviews from friends (in their network) or from people like them (based on similar tax situations). Also, our national advertising with NBC highlights the Friends Like You campaign and drives people online for a total integration from offline to online to product."

When asked what technologies the company has implemented to help it maximize word of mouth traffic, he says, "The work we do with Gigya, is an example of applying technology to connect to Facebook and Bazaarvoice with our customer reviews. Live Community is an in-house technology that leverages community, where TurboTax users and experts ask and answer questions. It is free in all products, but also to anyone that has tax questions through our website. These are some of the ways that also lead to great SEO results."

Intuit uses metrics like click-throughs, network effect of "pass alongs" (consider that average Facebook user has 150 friends), engagement and conversion (both of new versus existing customers). When asked how Intuit's social media efforts have contributed to the company's sales, brand loyalty, and web traffic, Greenberg says they're learning that social can be a "very potent avenue to driving revenue, and even be more influential than other channels when applied the right way."

"We have very active and passionate customers. We see that with the Live Community, with our Inner Circle (an opt-in community where customers provide feedback, beta testing, etc) and the incredible amount of customer reviews we receive with an average of 4.5star rating," he says. "Social is a tactic to help drive traffic and is built in to many of the initiatives we employ (drive traffic to a specific link, like the blog or to TurboTax.com)."

Of course mobile factors into the strategy, even for a software company like Intuit. "Mobile is a key strategy for Intuit and figuring out where/when it is relevant for consumers. We do have social tax apps, like TaxCaster (an app to help estimate your tax refund) and SnapTax (an app that allows CA taxpayers with simple returns to file a federal/state tax return from their iPhone)."

"We're fortunate to have the passionate customers that want to express themselves and give us their feedback...Given the right tools/technology, our customers can be our best sales force (help to spread WOM). Overall, we look at engaging with people in a way that adds value to them, providing them with the information they need to make the right decisions."

What do you think of Intuit's social media strategy based on Greenberg's description? Do you see ways that the company is using social media that you could apply to your own business? Share your thoughts here.

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Yahoo on Microsoft Deal Benefits for Advertisers, Consumers, Publishers

03/09/2010 13:25

Yahoo's line of thinking with regards to the big Microsoft/Yahoo search and advertising deal is that it will benefit both Microsoft and Yahoo's advertisers, as well as consumers and publishers.

It will benefit advertisers because it will increase search volume, with results from both Bing and Yahoo being taken into consideration. It will benefit consumers because by combining advertisers from both properties, there will be a greater pool to deliver sponsored results from, which Yahoo says will mean increased relevance. It will benefit Yahoo, Bing, and their publisher partners with increased liquidity, participation, and relevance. That is basically the sum of it, according to Yahoo Vice President of Search Advertising David Pann.

WebProNews recently sat down with Pann and discussed these things and how the deal will affect advertisers.

According to Pann, the migration across all international markets will occur over the next 24 months or so, but they will not rush it at the expense of quality, they say. "Our focus is really about developing a plan that is smooth, seamless, and with quality. So we anticipate doing the U.S. migration sometime before the holiday season in 2010," says Pann.

In the above interview, Pann goes on to talk about how things will be split between Yahoo and Microsoft. He also addresses some privacy concerns, related to data sharing between the two companies.

WebProNews also interviewed Yahoo Sr. VP of Search Products Shashi Seth and Director of Search Marketing David Roth, both of whom talked about the deal in more detail. You can catch both of those interviews, as well as a recent keynote from SMX West where the deal was also discussed, here.

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Update: Microsoft to Roll Out Big MSN Redesign

03/09/2010 12:53

Update: After some delay, Microsoft is reportedly now rolling out the new MSN home page design over the next couple weeks.

Original Article: MSN.com gets about 85 million unique monthly visitors in the US alone, according to Compete. That's significantly more than AOL.com. So now that Microsoft has unveiled a redesign to it, it stands to reason that a lot of people are going to be affected by it. Microsoft calls the new design MSN's most significant home page redesign in over a decade.

"Now is the time to clean up the mess on the Web — people need less clutter and less hassle to find what matters most to them," said Erik Jorgensen, corporate vice president, Microsoft. "Microsoft is uniquely invested in search, media experiences and technical innovation. Combining these assets to deliver our new MSN home page is a tremendous win for customers and advertisers."

What do you think of the new design? Share your opinions here.

The new design pays significant focus to local, Bing, social networks, and news. Coinciding with the announcement of the redesign was the unveiling of MSN Local Edition. This is a section of MSN that gives you local news, weather, sports, movies and events, restaurants, gas, traffic, a directory, lottery numbers, etc.

The Bing integration with the new MSN is deeper. It's now used as the core search technology throughout the home page in areas like shopping, travel, and local. It is also used as a way to highlight hot topics, trends, and people.

There is a clean integration of social networks like Facebook and Twitter, as well as Microsoft's own Windows Live "What's New," which aggregates up to 50 web activities from various places like Yelp, Flickr, Pandora, etc.

"Customers told us they want the latest information from their favorite sources, their friends and the breadth of the Web — and the new MSN home page delivers via a fresh new look and new features," Jorgensen said. "Today is an important transformation for MSN, and it’s just the beginning."

There is also an emphasis on de-cluttering the home page. Microsoft says there are 50% fewer links than on the previous version. Here's what the whole thing looks like:

The design is not live on a wide scale yet. It will be rolling out gradually over the coming weeks. It is, however available as a preview here.

On a related note, Microsoft is finally launching MSN Music this week. The launch has been postponed since July.

Related Articles:

> MySpace, MSN Now Said To Be In Talks

> Microsoft Partners With Advance Internet On Local Ad Deal

> Bing Gets More Mobile Features in The US

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MySpace Has Most Popular Social App for Android

03/09/2010 12:28

MySpace announced today that it has the most popular social app in the Android Market, and the third most popular app on Android altogether.

"Our deep integration with the Android platform is one of the reasons why we’ve seen a surge in usage," says MySpace's Scott Goldberg. "Unique to this app, we have three home screen widgets. One of them allows voice-enabled status updates. We also allow users to set MySpace photos as background wallpaper on their phone's home screen. Close integration with the native Android camera contributes to the customized experience and makes it easy for MySpace users to take, upload and share pictures of their friends out having fun."

MySpace Mobile on Android is the most popular app in the Android Market's social category

"Even beyond Android, MySpace Mobile has also proven to be a very engaging experience across all platforms with 70% of MySpace Mobile users checking in three or more times per day," adds Goldberg. "As a nod to our popularity on the mobile web, MySpace was the fourth most popular mobile web destination according to Morgan Stanley’s report on The Mobile Internet in Dec. 2009. We have also found that the average MySpace Mobile user translates into a more engaged online user, dedicating more than an hour of additional time on the site per month."

Currently, looking at the Android Market's social category, MySpace Mobile is followed by Facebook for Android, Tweetcaster, AIM, and Truth or Dare. The top two most popular apps overall are Pandora and the Weather Channel.

One of the best parts about having the most popular slot in any category in the market is the visibility that comes along with that. Any user who gets a new Android device, and goes to look for apps, will see MySpace Mobile right at the top of the list, and that could could drive continued growth.

Mobile should play a key role in the continued success of MySpace. Meanwhile, Facebook and Twitter are seeing big mobile gains themselves.

Are you surprised that MySpace has the most popular social app on Android? Share your thoughts.

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WebMD Becomes More Social

03/09/2010 11:28

WebMD has launched WebMD Health Exchange, a new health social networking platform.

WebMD Health exchange allows people to connect with health experts and other WebMD members to share experiences, discuss personal challenges, and receive answers and support.

"WebMD Health Exchange is a powerful new way to connect our 60 million monthly users to share their own experiences and personal wisdom across any area of health and wellness," said Wayne Gattinella, President and Chief Executive Officer, WebMD.

"We expect Health Exchange will quickly become a trusted source of information for our users and an important new communications platform for our sponsors."

WebMD Health Exchange is being integrated throughout WebMD.com, giving people the ability to connect with others on relevant topics. Along with expert led communities, members can create their own communities and exchange information with other users. Communities can be created for public access which are searchable on WebMD and online, or members can create their own private communities to share information with others.

Doctors from Duke Medicine will provide expertise for communities ranging from asthma to rheumatoid arthritis. Experts from the National Health Council, National Osteoporosis Foundation, American Gastroenterological Association, North American Menopause Society, and the American Veterinary Medical Association will lead related community discussions.

The WebMD Health Exchange will also allow third party sponsors to create branded exchanges and to host consumer discussions on specific health and wellness topics.

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Google Maps Takes Steps To Improve Marker Accuracy

03/09/2010 10:49

By and large, Google Maps is great, providing well-plotted directions and up-to-date contact information on demand and free of charge. But slight inaccuracies persist, and to fix this problem, Google will now allow people to reposition markers using Street View instead of just maps and satellite images.

Perhaps this sounds familiar: you type an address into Google Maps, switch to Street View, and find yourself staring at a Wal-Mart instead of an Italian restaurant. Then you spend five minutes clicking up and down a street to locate the correct spot. Frustrating, right?

Now there's an easy fix. A post on the LatLong Blog suggested, "When you find a place that is in a wrong location, click on the marker and get an infowindow open as what you did before. . . . Click on the 'edit' link, and then click the 'Move marker' link in the updated infowindow."

After that, "You'll see two jumping markers in the map and the Street View image appear, which means both of them can be dragged. When you drag the marker on the map to a new position, the marker inside the panorama will be updated correspondingly, and vice versa."

This should greatly increase the accuracy of Street View as people tie markers to establishments' entrances. And that'll benefit users in addition to any businesses that might otherwise lose potential customers due to poor directions.

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Google Webmaster Tools Gets New Labs Features

03/09/2010 09:38

Google has launched two new experiments in Webmaster Tools Labs. These are "Fetch as Googlebot-Mobile" and "Create your Sidewiki page owner entry."

"After we launched Fetch as Googlebot, many users with mobile-specific sites asked if we could provide the ability to fetch their pages as Googlebot-Mobile. We thought it was a great idea, and added it as an option to our Fetch as Googlebot feature. We have two mobile options: cHTML (primarily used for Japanese sites), and XHTML/WML," says Webmaster Tools Product Manager Sagar Kamdar.

"After Sidewiki launched webmasters kept asking, 'How can I put a Sidewiki page owner entry on all pages of my site quickly?' With the feature that we're introducing today, you can now create these page owner entries directly within Webmaster Tools for any site you own," says Kamdar.

Google's Webmaster Tools Labs launched last October. Other tools within it include the original "Fetch as Googlebot" and "Malware details," which provides snippets of code that exist on pages deemed to be malicious by Google.

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Goldman Sachs Slashes Nexus One Sales Forecasts

03/09/2010 08:54

Investment banking and securities firm Goldman Sachs is more or less giving up on Google's Nexus One. A note Goldman Sachs published this week indicates that it's cut its 2010 sales forecast by a whopping 71.4 percent.

Google Nexus One As reported by the Wall Street Journal, the note stated, "We previously estimated that Google might sell 3.5 mn Nexus One units in 2010." Now, after seeing some data from Flurry, "We forecast that Google sells 1.0 mn Nexus One units in FY2010 . . ."

Goldman Sachs doesn't have much confidence that Google will be more successful in the future, either. The firm believes Google will sell additional devices as it "rolls out a second Nexus handset, markets it more aggressively, and makes it available offline," but nothing like 3.5 million was mentioned.

Instead, Goldman Sachs predicted "that Google sells 2 mn handsets per year in 2011 and future years."

This is fairly bad news for the search giant, given that the Nexus One was supposed to make so much of a splash. The online-only sales model and lack of advertising may have been meant to save Google huge amounts of money, too.

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Is the Future of TV Advertising Dependent on Search?

03/09/2010 08:42

The Wall Street Journal has the Blogosphere abuzz with rumors of Google testing a new set-top box with Dish Network, which would allow people to search television and online video content like YouTube. Google has given the usual "we don't comment on rumor or speculation" statement on the subject.

According to the WSJ, only a small number of Google employees and their families are testing the box, which runs on Google software (Android is implied), and lets users create personalized lineups of shows. The testing has reportedly been going on since last year. Aside from these things, the details are sketchy at best, which can only mean one thing: let the wild speculation commence.

Assuming that this service ever comes to fruition, it could open up a lot of new opportunities for Google to dominate or at least heavily compete in areas in which it isn't dominating already. Rather than doing too much speculation myself, allow me to just list some questions and open this up for discussion:

- What if Google gets exclusive deals with Dish Network as well as other major satellite and cable providers? Google TV Ads already has deals in place to provide ads on close to a hundred cable networks.

- What if Google makes more deals to boost its movie rental selection on YouTube? How big of a player would that make YouTube in the movie rental space? This will be something to keep an eye on with or without this box as Internet-ready TVs permeate the mainstream.

- Will Yahoo and Bing be looking at opportunities like the Google/Dish Network box? Are they already?

- What would widespread integration of web search and television mean for TV advertising?

In the not-too-distant future, we may start to really see TV advertising getting more targeted, which has long been the medium's biggest downfall. People often record shows simply so they don't have to watch the commercials. What if the ads were targeted at the individuals watching the TV? What if they were relevant? Search advertising paved the way for this kind of relevancy, and may just be a key to the future of TV advertising in a world where viewers want their programming on demand.

There I go off on that speculation. This all sounds good in theory, but a lot of puzzle pieces have to fall in place, and a lot of stars have to align for this to become a reality. Deals must be made, and money must be spent. That's not to say the concept is far-fetched.

Consider that advertisers are finding online to be a better option than even the super bowl in some cases. This past Super Bowl, Pepsi skipped a TV spot for the first time in 23 years. TV is going to have to adapt.

Tell us what you think.

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Dailymotion In Music Video Deal With Warner

03/09/2010 08:39

Warner Music Group has entered into a licensing agreement with online video sharing site Dailymotion.

Warner will offer music videos via Dailymotion's website in the U.S., Europe and North Africa.

Joy-Marcus "We are delighted that our large and growing repertoire of quality music videos includes content from Warner Music Group, Universal Music Group, EMI and leading independent The Orchard," said Joy Marcus, General Manager of Dailymotion U.S.

"This breadth and depth of repertoire is a big win for our users who, quite simply, love music. Advertisers will also be pleased with new opportunities to reach a large audience of highly-engaged music fans."

Visitors to Dailymotion will have ad-supported access to music videos, concerts and interviews from Warner Music's local and international acts. Under the terms of agreement, registered users will be able to create and share video playlists. The first videos are slated to be available within a month.

Outside the U.S., Warner Music and Dailymotion will work together on the sale of targeted advertising and sponsorships embedded in the videos. Warner Music will manage sales inside the U.S.

"Dailymotion understands that offering official artist content is one of the most powerful ways to attract an interested, interactive audience," said Leanne Sharman, Vice President, Commercial Development, Warner Music Europe.

"This partnership further strengthens our premium video strategy, which provides our roster of artists a flexible, wide-reaching distribution footprint through which to monetize and promote their music."

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