Search engine optimization is an online marketing strategy to place a web site at the top of the search engines.
As you may know having a web site these days is a must. However, what good does a website provide if nobody is able to find it online? You can have the best web site in the world but, if nobody can find it , your money just goes down the drain.
Our goal is to place your web site under the natural results of the major search engines: Google, Yahoo and MSN. What are natural Results? There are two kinds of search engine results you get when searching for a product or a service in the major search engines. One is a sponsor result and one is a natural result. The sponsor results are usually located on the very top of the page and on the right side of the page. In order to be at those spots you need to open an account with the search engine and you will pay per click. The natural results are located in the body of the page. Our aim is to place your site’s relevant keywords on the first page of the natural results. I can explain with details if you contact me.
We have two packages to offer:
1) Light optimization - $300
I will add important tags and titles and will optimize up to 30 pages within your site so they can be more search engine friendly. Furthermore, I will instruct on how to optimize the content (text) of your web site so you will get better results. This is a one time fee and there is not guarantee to place you on the top of the search engines. However, it can happen that after one month your web site starts appearing on the top results of the search engines for one or more keywords.
2) Heavy optimization – On a monthly basis (Depends on the keywords)
This process takes time but we guarantee our work. We will do the Light optimization package, plus we help you choose 10 top keywords and we will do a contract for 6 months. In these six months we will work on optimizing your site to the top of the search engines. We guarantee 2 top keywords on the top of the major search engines in 6 months. If you are satisfied with our work you may continue with our services until we achieve 5 or more keywords in one year. If we do not achieve 5 or more top keywords in 2 different search engines, in one year. We will work for free until we achieve the results! Plus, if you are not satisfied at any point in time, you may cancel the contract with 2 months in advance.
Our specialties include but are not limited to:
Web site submissions manually with consistent results, year after year
Search engine placement and positioning determined personally
Online web advertising consultations and suggestions
Search engine marketing strategy and proper registration
Internet marketing consultants added as an extension to your business
Targeted web site traffic from the types of customers you want, not from
those free for all pages or link farm
listing that many other submission services place your site into
Search engine listings report at the end of the submission
Web site optimization prior to the submission
Meta tag creation with copyrighted and researched targeted industry related phrases
Consistent web site rankings from the top search engines for the same targeted search terms
Targeted submissions by industry, location on a national, local or international basis
SEO or Search Engine Optimization and SEM or Search Engine Marketing Services
This is the process of making sure your website is read properly by search engines that
use a robot or spider, human edited directories, or text based indexing. Applying search
engine optimization techniques to your site is a must if your site is to be indexed properly.
Search engine and keyword research alone can require many hours just to determine
where your company's site will make the most impact, what kinds of audiences to target,
and how best to revise site content for better search engine placement.
Don't make the mistake that has misled so many site producers and developers into
thinking that if "you build it they will come." They won't. What's all this about search
engine optimization? Is it worth listening to? A trend with staying power?
The answer is yes. Search engine optimization companies do make a difference.
Some search engine optimization techniques are better than others, and some
search engine optimization companies are better than others, we can prove that we are just that.
Critical: Improve Your Mobile Search and Advertising Strategy
03/11/2010 08:54
A Google exec recently said, "In three years' time, desktops will be irrelevant." That's debatable, but there's no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn't seem to think PC use is going to drop too much, but he did say, "Mobile queries are just going to keep going up and up and up."
A study released last month found that the number of mobile phone subscribers is on track to increase from 4.6 billion to 5 billion globally by the end of 2010. Another study found that consumers are getting more comfortable with mobile shopping.
Mobile Search
Google has dominated the search market for a long time, and while this still continues to be the case, it's important to note that search in general changes with mobile. People are searching in different ways than just using their favorite search engines. They're using different apps. They're using their voices. They're scanning barcodes for instant access to product information. The number of ways people are finding information with their phones is only going to keep increasing. On mobile, it's not just about Google, Yahoo, and Bing.
That's not to say these three aren't still incredibly important to mobile. In fact, the search share among these top search engines may even become more greatly divided as time goes on. We're seeing different mobile carriers and manufacturers making deals with these companies, which affect the default search options for various devices. As we discussed before, mobile search engine use may be largely dictated by device popularity, which is (in my opinion) one of the biggest things Bing will have going in its favor in terms of market share - Microsoft's new Windows Phone 7 phones will come with Bing hardware keys, meaning the most convenient way to search on these devices will likely be to hit a single button taking the user to Bing. If these devices become popular, it could be huge for Microsoft in search.
As far as Google indexing and mobile sites goes, Google's Matt Cutts says, "If you can find a way where your existing site will work well in mobile browsers, we're not worrying about supporting two completely different sites."
When it comes to AdWords, Google says to create separate, mobile-focused campaigns so you can optimize keywords, ad text, and landing pages for people using mobile devices. Google shared an interesting case study this week looking at Razorfish's mobile AdWords approach. They shared the following details:
- The Razorfish team started by duplicating the existing desktop campaigns and switching the settings to target mobile devices with full internet browsers.
- Since their client had a well-known brand name, they focused on branded keyword terms with enough traffic to help them learn quickly about what was working best for their campaigns.
- To measure performance, they tracked several conversion metrics including whether a mobile user looked up the brick and mortar store location or downloaded a coupon from the website. Right away, they saw a 7.5% lower cost per conversion on mobile devices, encouraging them to test ways to optimize their mobile campaigns.
- Razorfish tested whether variations in the campaign's landing page would affect conversion rates. The team hypothesized that mobile users might be looking to take a specific action, and by starting the user's experience closer to that action, the client would see better results. As it turned out, for this client, they saw much higher conversion rates when the user was directed to a landing page that showed nearby store locations.
- Finally, they tested variations in the ad text. Four versions of ad text were tested, including the original copy used in desktop campaigns. Each of the three new versions provided over 9.3% lift in conversion rate over the strongest performing copy in their desktop campaigns.
When it comes to Yahoo and Microsoft search advertising, things are about to get more appealing here in general, and presumably, that includes mobile. Microsoft and Yahoo advertisers will have the audiences of both search engines to view ads once Yahoo and Bing get their integration done.
Wrapping Up
One of the most important things any search marketer can do with regards to a mobile strategy, is to simply keep up with the latest mobile trends and innovations. This space is rapidly evolving, and new apps are released frequently. Pay attention to hot apps, and how your target audience is engaging with them. What devices, operating systems, and browsers are hot? Monitor studies and surveys that delve into demographics. Try to stay ahead of the curve.
Do you have a mobile search strategy? What suggestions do you have for improving in this area? Comment.
The "Facts about Google's acquisition of AdMob" page Google established in November of last year apparently hasn't satisfied the Federal Trade Commission's curiosity. A fresh report indicates that the FTC has stepped up its investigation of the deal by seeking sworn declarations from third parties.
This isn't a good sign for Google. Todd Shields and Dina Bass heard about the FTC's move from "people with direct knowledge of the matter," so the affair appears to have developed beyond rumor stage.
Also, after talking to Stephen Calkins, a professor of law who used to serve as General Counsel of the FTC, Shields and Bass reported that the FTC tends to seek declarations "'when they think there is some significant chance' the agency will ask a court to block a merger, or seek to modify a deal."
Google's been running into more and more antitrust trouble as of late. From the problems with its book digitization project to a European Commission probe, the search giant's been held up on several fronts. It wouldn't be surprising if something - such as this AdMob deal - becomes a breaking point.
Still, asking for sworn declarations isn't the same thing as strongly objecting. It remains possible the FTC will give Google's acquisition of AdMob a green light.
StumbleUpon has launched a new advertising system, which the company says helps cost-effectively deliver advertiser content to targeted audiences, while increasing the opportunity for content to go viral.
StumbleUpon finds and recommends ad content it deems relevant to targeted audiences' interested based on demographic and topic areas. StumbleUpon users by simple nature of the site choose the content topics of interest to them, and are delivered random content based on this). This makes for an interesting way of delivering ads.
"With StumbleUpon Advertising, we’re solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences," says StumbleUpon CEO and Founder Garrett Camp. "We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback."
"After testing the StumbleUpon Advertising system for eight months, we know it's an extremely cost-effective way to drive qualified traffic and let the content speak for itself," said Jason Clement, Director of Findability at Wieden + Kennedy. “Since StumbleUpon Advertising targets content to users based on their personal interests, we can be confident that our content is reaching the most receptive audience possible. And when an audience enjoys our content, the reward is a healthy amount of free, organic traffic."
"StumbleUpon Advertising makes it easy and cost-effective to deliver the right content to a new audience of our target users," said Ben Tider, Assistant Director, Audience Development at Time Inc. Lifestyle Digital Group. “With streamlined campaign set-up and management, we can better optimize ads and recommend content based on the individual user. Because readers can self-identify the types of content we show them, they are more engaged and likely to share it with friends."
"StumbleUpon Advertising enables brand advertisers to serve up compelling content while users are searching or ‘stumbling’ around the Web," said Josh Spear, Founding Partner of Undercurrent. "With StumbleUpon Ads, an advertiser’s content is not an interruption, but rather a fully integrated experience that affords an opportunity for additional exposure when audiences like or respond well to the content. It is comparable to a banner that becomes more cost efficient based on positive viewer feedback. The new user interface also greatly enhances the service by delivering advanced analytics and more detailed campaign management tools."
StumbleUpon claims to generate nearly 600 million recommendations per month for its community of almost 11 million members.
Google Books has done it again. Despite heavy opposition to its book-scanning project, another deal's been established, and this time, the agreement involves the Italian Ministry of Cultural Heritage (along with the National Libraries of Florence and Rome).
Up to one million out-of-copyright works may be digitized as a result of this arrangement, which is one reason it's important. There are probably some academics who would kill for access to just 20 or 30 of them, never mind such a huge number.
Two other interesting facts are that Google's never before worked with a ministry of culture or any Italian libraries, meaning it's done extraordinarily well on this first try.
Anyway, on the Official Google Blog, Gino Mattiuzzo, a strategic partner development manager, hinted that more deals are on the way, writing, "We believe today's announcement is an important step, and we look forward to working with more libraries and other partners. We envision a future in which people will be able to search and access the world's books anywhere, anytime."
That short statement also makes clear that Google doesn't see any lawsuits or new regulations putting a stop to its digitization project.
More Than Half Of March Madness Fans Will Watch Online
03/10/2010 16:15
With the 2010 NCAA Men's Basketball Tournament starting next week (March 16), it's no surprise the majority (83%) of fans will watch coverage on television, while 44 percent will go online and 10 percent will use a mobile device, according to a new survey by Unicast.
Among those planning to follow the tournament online or on a mobile device, a majority will visit ESPN.com (69%). Other branded popular sports sites fans plan to visit include Yahoo Sports (42%), Fox (24%), CBS (29%), and AOL (17%).
More than a quarter of fans following the tournament (26%) will visit NCAA.com, while 17 percent will type in the URL for their favorite team.
Fans will also gather information on the tournament via search engines (22%), social networks (18%), or newspaper/magazine sites (20%).
"On the heels of the extensive online coverage of the Winter Olympics in Vancouver, the NCAA Men's Basketball Tournament offers online publishers another premium sporting event that will generate high traffic from consumers looking to follow the tournament outside their living rooms," said Bryan Hjelm, VP of Marketing for Unicast.
"Digital innovations like iPhone apps, online bracket tools and streaming video are bringing basketball fever to a growing online audience of fans.
"Sites like ESPN.com and Yahoo! Sports will dominate traffic due to their inherent sports fan user base, which make them prime real estate this month for marketers targeting the typical visitor - men aged 18 to 35."
The most popular online activities for those following March Madness include:
*58% Monitor scores
*54% Watch games live
*53% Check the status of brackets
*49% Watch game highlights
*42% Fill out brackets/participate in a pool
Over the years, there have been more than a few arguments about whether online news sites are killing newspapers. Now, due to some almost startling comments made by the president of CNN, it looks like the next round of old media-new media disputes might concern social networks and cable news organizations.
According to the AFP, Jonathan Klein's remarks on this subject were in no way ambiguous. He said at Bloomberg BusinessWeek's 2010 Media Summit New York, "The competition I'm really afraid of are social networking sites. That's an alternative that threatens to pull people away from us."
Klein then explained, "The people you're friends with on Facebook or the people you follow on Twitter are trusted sources of information. . . . Well, we want to be the most trusted name in news. We don't want the 1,000 people you follow in Twitter to be the most trusted sources for you. . . . So I'm far more worried about the 500 million people on Facebook than I am about two million people watching Fox."
That's an interesting take on the power of social networks. It implies - at the very least - that CNN anchors are going to spend a whole lot more time referencing Facebook and Twitter from now on. An ad campaign and new apps could follow, too.
On a broader scale, Klein seems to be saying that social networks' users can easily - even unwittingly - make or break major corporations.
Two Google executives have again assured onlookers that the company is dealing with the situation in China. While in Abu Dhabi, Eric Schmidt indicated today that something will happen sooner rather than later, and Nicole Wong told politicians in D.C. that leaving China is still an option.
Unfortunately, not a lot of other details and/or promises were forthcoming. Eric Schmidt's exact words, according to Jerry Dicolo, were "something will happen soon," and whether that's "soon" as a five-year-old would perceive it or in terms of continental drift is hard to say.
We should note: it's already been almost two months since Google stated in an official blog post, "[O]ver the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all."
As for what Nicole Wong, Vice President and Deputy General Counsel at the company, had to say, there was less wiggle room. The AFP reports that she maintained, "We are not going to change our decision on not censoring results anymore." Also, with respect to abandoning the country, Wong added, "We are prepared to do that."
Google and Baidu investors are sure to remain on pins and needles until the situation is resolved.
MySpace launched a new gaming experience at myspace.com/games today. The company says it empowers developers with new tools, analytics, and opportunities for driving usage and revenue.
"Gaming is core to the overall entertainment value of MySpace; we are replicating our success from MySpace Music for this next round of platform improvements," a representative for MySpace tells WebProNews. "Nearly a third of MySpace users engage daily in games and there are more than 28 million active app users on the site." She says the site "offers users discovery and sharing of games in a simpler and cleaner experience."
"Nearly one-third of MySpace users engage daily with games. We believe the new experience will empower even more of the MySpace audience to discover, share, and showcase games, which along with music and movies, are core to our content strategy," said MySpace Co-President Mike Jones. "We've been working with our developer partners to understand where they’d like to see MySpace go; based on that feedback we started rebuilding MySpace Games. These are the first steps in offering robust tools for developers to help their businesses thrive."
MySpace says developers can now:
- Review application-specific analytics via a new API, including invitation conversions, active users, notification responses and demographics.
- Build games in rich, 3D-like quality with Unity's powerful 3D engine and allow MySpace users to access the games with a new plug-in. For example, Paradise Paintball utilizes this technology.
- Encourage cross-platform competition with Scoreloop, which allows games on different platforms to share the same high scores, achievements, challenges and buddy lists.
- Utilize GroovyCortex, which is a cloud-based solution for onsite application developers, to provide low latency push data for multiplayer games.
- Track the source of application invitations and utilization to learn how users are finding and choosing specific games.
Along with the new MySpace Games site, MySpace announced a MySpace Games iPhone app, nine new social games, and a Gallery. Earlier this week, MySpace announced that it has the most popular social app on Android.
It appears that the new MySpace Games experience hasn't fully rolled out yet.
Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat.
Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.
"The Internet has indeed become an integral part of consumers' local commercial activity," said Steve Marshall, director of research, BIA/Kelsey.
"The data suggest we're at an inflection point where the balance of power in local shopping is shifting to online."
The study found on average, consumers are using 7.9 different media sources when shopping for products or services locally, up from 6.5 sources in 2009 and 5.8 in 2008, indicating an increase in audience fragmentation.
Additional finding include:
* 58 percent of respondents report using an online coupon when shopping for products or services in their local area in the past year.
* 19 percent of respondents made an appointment online in the past six months for a service besides a restaurant reservation (e.g., business appointment, health-care appointment, auto service or personal service).
"The increase in audience fragmentation presents challenges for advertisers looking to connect with local consumers," said Peter Krasilovsky, vice president and program director, Marketplaces, BIA/Kelsey.
"These challenges may be outweighed by the targeting opportunities available with tools like coupon promotions and appointment scheduling, the latter being among the best lead sources possible, since you know where people are actually going."
February was a quiet month for the search market; we're not going to suggest any companies either break out the champagne or fire their CEOs as a result of the small changes that took place. Still, for those who are curious, comScore believes it was Google and Bing that came out looking like winners.
Google managed to increase its share of the U.S. search market to 65.5 percent, up from 65.4 percent in January, according to comScore's data. Bing, meanwhile, accomplished a more impressive feat (in overall terms, and especially in relation to its size) by grabbing 0.2 percent of market share.
That put Bing in control of 11.5 percent of the market, up from 11.3 percent the month before.
Yahoo's share of the search market then decreased, heading from 17.0 percent to 16.8 percent. Which is embarrassing, but not yet catastrophic, as the company's partnership with Microsoft moves towards completion.
The interesting thing will be if Bing and Yahoo keep trading share. Also, of course, if Google keeps increasing its dominance. We'll be sure to cover comScore's next report to see if any trends have emerged.
Google is launching ads on the home page, search page, and browser page on the mobile version of YouTube in the U.S. and Japan.
"This is a great way for advertisers to reach YouTube viewers across multiple platforms," says Google Strategic Partner Development Manager Taylor Cascino. "In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters. We've already seen some early campaigns run on YouTube's mobile site by advertisers like Sony (for the DVD release of "District 9") and Kia, both of whom were able to easily reach their target audience, no matter where they were looking for video."
YouTube's mobile site traffic grew by over 160% in 2009, and you can probably expect that growth to continue along with smartphone usage. Don't forget that YouTube is the number 2 search engine on the web. That's a lot of people searching for videos.
"The increased usage of high-end devices like the iPhone and Android is also making mobile advertising easier and more effective for advertisers," says Cascino.
Ads on the YouTube mobile site will come in the form of banner ads sold on a full-day basis. YouTube tested the mobile ads with brands like L'Oreal and Land Rover, and the company says these showed strong results in terms of click-throughs, user experience, and brand awareness.
Google has partnered with Rails-to-Trails (RTC), a nonprofit focused on creating a network of trails from former rail lines, to add biking directions to Google Maps.
Google Maps now has biking route details for more than 150 U.S. cities covering more than 12,000 miles of trails and bike lanes. Google says it plans to continue to add new trail information to Google Maps and is requesting feedback from riders via the "Report a Problem" tool.
The new feature allows Google Maps users to type in their destination and receive directions for the best bicycling route. Google says its algorithm is weighted to prefer routing on trails instead of roads open to automobile traffic as long as it won't take cyclists too far out of the way.
"We're thrilled to be working with Rails-to-Trails Conservancy to make RTC's extensive bike trail data available through Google Maps and Google Earth," says Shannon Guymon, Product Manager for Google Maps.
"Bikers all over the country now will be able to explore new trails or find specific directions in their local community with just a few clicks of their mouse."
Clicking on links that different people send can often be a cross-your-fingers experience, considering that there are malicious tricksters, unknowing victims, and hijacked accounts to watch out for. So Twitter's attempting to make the experience less dangerous by checking (and sometimes rewriting) the links found in direct messages and email notifications.
Del Harvey, Director of Trust and Safety at Twitter, explained on the official corporate blog, "[W]e're launching a new service to protect users that strikes a major blow against phishing and other deceitful attacks. By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the spread of bad links across all of Twitter."
Harvey later continued, "For the most part, you will not notice this feature because it works behind the scenes but you may notice links shortened to twt.tl in Direct Messages and email notifications."
This move is bound to ruffle a few users' feathers - changing the text in private messages is a sort of bold step - but on the whole, it should prove welcome enough. A safe environment is in just about everybody's best interests, from regular users to marketers to Twitter itself.
Let's just hope the new feature works well and doesn't create a false sense of security.
Actor Corey Haim, best known for roles in movies like the Lost Boys, License to Drive, and many others (a number of which also featured Corey Feldman), has reportedly been found dead of an apparent drug overdose.
The LA Times reports:
The Los Angeles Police Department said Haim, 38, was pronounced dead after 3 a.m. at a Burbank hospital. He had been living in the San Fernando Valley.
Details of his death were not immediately available. The L.A. coroner's office was investigating. A police spokesman said more details would be available later.
Haim connected with his fans through social media, specifically a MySpace page, which currently has 4,253 friends.
The "about me" section reads:
The real Corey Haimster here! I asked Jenny J to set this up for me, so here it is. I'll be checking in to read all your shout outs & when I get the time, I'll leave a message for you all. Thanks for hitting my MySpace page!
Love & peace out,
Corey
"Actor Corey Haim" and "Lost Boys" are currently both trending topics on Twitter.
Haim's latest movie American Sunset premiered in Las Vegas in January. He had also been seen in the realty TV show The Two Coreys with Feldman. More on Haim here.
Google Apps MarketPlace Greatly Expands Google's Enterprise Offerings
03/10/2010 07:58
Last night at Campfire One, Google launched the Google Apps Marketplace, where developers can create apps that integrate with Google Apps and sell them to users. According to Google, they can reach over 2 million businesses and 25 million users.
Right off the bat, the Google Apps Marketplace launched with over 50 applications from companies like Intuit and Atlassian, with more coming soon from companies like NetSuite and SuccessFactors, a Google spokesperson tells WebProNews.
"Once installed to a company's domain, these third-party applications work like native Google applications," explains Google Apps Marketplace Product Manager Chris Vander Mey. "With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity. Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each. The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike. That's the power of the cloud."
This is the 2nd big move by Google regarding the cloud and Google Apps in less than a week. Late last week, the company acquired DocVerse, which "makes Word, PowerPoint and Excel Work like Google Docs," as the DocVerse title tag explains.
Developers can get more info about the Google Apps Marketplace at Google's Developer Programs site. The company will also be talking about developing apps for the enterprise at Google I/O in May.
As far as Google indexing and mobile sites goes, Google's Matt Cutts says, "If you can find a way where your existing site will work well in mobile browsers, we're not worrying about supporting two completely different sites." 
This isn't a good sign for Google. 
"With StumbleUpon Advertising, we’re solving the challenge of how advertisers can get more content that is relevant and impactful in front of their targeted audiences," says StumbleUpon CEO and Founder Garrett Camp. "We are dedicated to providing the tools that help advertisers identify and reach their audiences, measure campaigns effectively and gain real-time user feedback."
Up to one million out-of-copyright works may be digitized as a result of this arrangement, which is one reason it's important. There are probably some academics who would kill for access to just 20 or 30 of them, never mind such a huge number.
According to the 
Unfortunately, not a lot of other details and/or promises were forthcoming. Eric Schmidt's exact words, according to 
"The Internet has indeed become an integral part of consumers' local commercial activity," said Steve Marshall, director of research, 
Google managed to increase its share of the U.S. search market to 65.5 percent, up from 65.4 percent in January, according to comScore's data. Bing, meanwhile, accomplished a more impressive feat (in overall terms, and especially in relation to its size) by grabbing 0.2 percent of market share.
Del Harvey, Director of Trust and Safety at Twitter, explained on the official 